← Arnav Menon Amberden
Frame by frame: the words of the line arriving.
Frame by frame Plate 1 of 1

2026.077 · Motion

The line warms up.

Arnav Menon · Melbourne, 2026

In the phone menu, the tagline arrives last. Each word rises out of a soft blur and blooms for a moment, like a filament coming on, then settles. Anyone who has asked their device for less motion just sees the line.

DepartmentMotion
Made14 September 2026
MediumType and motion
ExtentUnder a second
StatusOn viewamberden.com.au
CreditPhotography, direction, copy, design and build by Arnav Menon

Contents

  1. 01The colours
  2. 02Frame by frame

Related objects

  1. The Amberden homepage after the redesign.
    2026.072Something to come home to.
  2. 2026.018Two rooms, two typefaces.
  3. Three phone menu designs, each shown on oxblood and on paper.
    2026.076A menu made only of type.
01
The colours

Glow on oxblood, oxblood on paper.

On paper the glow measured 1.2 to 1, which nobody can read, so it only ever lights up the dark menu.

Somethingtocomehometo.

Glow on oxblood9 : 1

Somethingtocomehometo.

Oxblood on paper10.2 : 1

Something to come home to.

Glow on paper · not used1.2 : 1

02
Frame by frame
Frame by frame: the words of the line arriving over about a second.

Each word rises out of a soft blur and blooms for a moment, like a filament coming on, then settles.

It starts once the menu's links have risen, so the eye reaches the line last. Complete in under a second.